Kwekwe has seen the opening of yet another fast food outlet the Chicken Hut at Puma Service Station along the Amaveni road.
Chicken Hut brings the number of fast food outlets in Kwekwe to four.
The outlet’s Director Chawanda Chad said this is the company’s fourth branch following the established three in the capital Harare.
“Kwekwe is a strategic city by position and also an economic hub that is why we decided to set our branch here,” said Chad.
He further explained, “Our target is to create a space for people to eat. We want to create thriving economic centres in the country to achieve organizational growth.”
Chicken Hut Kwekwe has so far employed 20 locals who are mostly women.
“We believe in employing and empowering women. We are a brand which is for the empowerment of people. We are there to educate people about the fundamentals of life,” he said.
The organizations business model Chad said is inclusive as it seeks to empower local communities.
“We try and work with land producers. We have a grower scheme which is there to promote growers in the area.
“Our out grower identifies framers within the area and we tell them of our expectations. We then supply them with inputs as a business,” he said.
Chad said they are targeting to open 20 branches by end of next year.
He added that they are in partnership with PUMA Service Station.
“We are in a partnership with PUMA and they gave us 14 sites across the country at their service stations,” he said.
Amongst other places in the company’s expansion drive are Masvingo, Zvishavane, Victoria Falls, Gwanda and Karoi amongst others.
In the throat cutting industry, Chad indicated that Chicken Hut has a unique marketing strategy.
“We are leading in terms of digital influence. We have more followers than our counterparts on social media platforms,” he said.